Eight steps to build a disruptive marketing campaign

Disruptive marketing involves using experimental tactics that challenge the status quo. Rather than following conventional marketing wisdom, disruptive marketers test daring, new tactics that haven’t been tried before. Some work while others fall flat. MarTech has published an article featuring eight steps to building a disruptive marketing campaign. The MarTech team says, “It’s time to start thinking outside the box and breaking some rules. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind: 1. Know your industry You can’t disrupt... [...]