What is a Dofollow Link? [HubSpot]

HubSpot has published an in-depth article on ‘What is a Dofollow Link?’. The HubSpot team says, “PageRank is effectively a weighted score that uses links to assign points — the more points, the better your site rank, and the better your SEO. Often referred to as “link juice” by online marketing professionals because of their ability to “flow” through websites with the right linking structure, getting these points is a priority for any site owner. The problem? Almost immediately after their introduction, getting points in any way possible became the strategy of many unscrupulous... [...]