Analyzing the Impact of Data on E-commerce in 2020

Data matters a lot in today’s business environment. The customer journey begins with the data submission and continues till they remain with your company. There are long lasting effects of data on your e-commerce performance. Practical Ecommerce contributor Anna Kayfitz has shared seven ways big data will impact e-commerce this year. Kayfitz says, “As ecommerce grows, so does the data that is stored. Only a fraction of that data is utilized, however. But that will likely change, as data scientists are getting better at merging, standardizing, and analyzing. All of this... [...]