Findings from E-Commerce Benchmark KPI Study 2017

MOZ’s Alan Coleman has reported fifteen findings from Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study. Coleman says, “Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success. This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions... [...]