Seven Important E-commerce Metrics

By keeping a tab on key e-commerce metrics, you can continue to grow your business. Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking. He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing. 1. Sales Conversion Rate Your e-commerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase. To calculate your conversion rate, use the following formula: So, if 1,000 people visited your store this week and... [...]