Building an E-E-A-T strategy for local SEO

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. E-E-A-T is considered important for long-term organic growth. Search Engine Land contributor Harmony Huskinson has published an article on building an E-E-A-T strategy for local SEO. She says, “Several key local SEO tactics relate directly to E-E-A-T: Experience: Google Business Profile posting, local employees, customer photos. Expertise: Local service pages, blog posts. Authoritativeness: Local links. Trustworthiness: Local reviews. An SEO practitioner will leverage a unique competitive advantage by incorporating... [...]