The latest ‘Econsultancy’ blog post is titled “Econsultancy’s top 25 blog posts of 2013”. Graham Charlton says, “It’s been another busy year on the Econsultancy blog and, thanks to a highly intelligent and attractive readership, we managed to pass 1m monthly pageviews for the first time. Not that it’s all about numbers, but it’s good to have someone out there reading your painstakingly crafted articles. The bad news is that, once again, I’ve missed out on the top spot, third was the best I could manage“. Econsultancy’s top... [...]

The latest ‘Econsultancy’ blog post is titled “Looking back at brand management in 2013”. Jens Lundgaard says, “As the year draws to a close, I thought it would be fun to look back at my predictions for brand management in 2013. They are all still relevant to marketing and brand management going into next year but let’s see how accurate I was 12 months ago!“. Looking back at brand management in 2013 ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Wikipedia and SEO: what every digital marketer needs to know”. Marcus Tober says, “Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people. There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day. How can its impact benefit digital marketers?“. Wikipedia and SEO: what every digital marketer needs to know ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Only 12% of businesses take an integrated approach to all marketing activities”. David Moth says, “Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe. However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies. Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most... [...]

The latest ‘Econsultancy’ blog post is titled “For new markets, when’s best to begin your email campaigns?”. Nigel Pocklington says, “At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives. Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame? What criteria should be used... [...]

The latest ‘Econsultancy’ blog post is titled “Four ways to increase social engagement in the New Year”. Matthew Kates says, “Driving quality engagement with your social audienceincreases loyalty and more effectively guides consumers down the path to purchase. As such, marketers must place a premium on fostering social relationships that add tangible value and incentives to the customer experience. But how can marketers identify the most effective ways to break through the flood of status updates, tweets, pins, and posts?“. Four ways to increase social engagement... [...]

The latest ‘Econsultancy’ blog post is titled “How to benefit from the Facebook post lifecycle”. Matthew Whitehead says, “Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities. This is blurring the lines between branded content, paid advertising, and consumer conversations. Marketers therefore need to integrate owned, paid and earned social media strategies“. How to benefit from the Facebook post lifecycle ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “What can marketers learn from segmenting their social audiences?”. Azeem Azhar says, “Segmentation is one of the key weapons of the success marketer. It’s allowed them to get the right messages and products to the right people. It’s a core part of the marketer’s tool kit. So what can marketers learn from segmenting their social audiences?“. What can marketers learn from segmenting their social audiences? ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013”. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost no impact or relevance for ecommerce and digital marketing it still gives a fascinating look into what have been the most popular topics of the past 12 months, and as such I have no qualms about publishing it here on the Econsultancy blog“. Google... [...]

The latest ‘Econsultancy’ blog post is titled “Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff”. David Moth says, “The Oreo super bowl ad is often held up to be the perfect example of agile marketing in action. In truth there have been a number of similarly effective and timely tweets from brands but Oreo grabs all the plaudits for some reason, probably due to the fact that it coincided with one of the world’s biggest sporting events. Adidas is one example of a brand that consistently produces effective marketing tweets that... [...]