The latest ‘Econsultancy’ blog post is titled “20+ fascinating statistics from Econsultancy’s Q4 reports”. David Moth says, “As we’re fast approaching the end of the year it’s time to round up some of the most interesting stats from Econsultancy’s Q4 reports. In the past few months we’ve published surveys on customer experience, mobile marketing, and conversion rate optimisation, as well as best practice reports on marketing automation and digital transformation. To find out more tasty insights from our 2013 reports, check out my round... [...]

The latest ‘Econsultancy’ blog post is titled “Which content marketing formats work best?”. Graham Charlton says, “Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year.  Here, I’ve asked about the most effective formats for content. In 2012, it could be argued that infographics were king, but I think the sheer volume produced has diluted this particular tactic. Other formats are working well though: video, immersive storytelling, slideshare,... [...]

The latest ‘Econsultancy’ blog post is titled “Key Christmas trends to keep in mind this season: stats”. Luke Richards says, “With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends.  The Ecommerce section of our Internet Statistics Compendiumincludes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years. This gives users a good overview of how people are... [...]

The latest ‘Econsultancy’ blog post is titled “Six common conversion killers from ecommerce sites”. Pratik Dholakiya says, “The wrong strategic approach can be costly for ecommerce sites, but many still make some fairly basic errors.  Try to avoid these six common errorss in your ecommerce site to avoid deterring customers and generate more conversions”. Six common conversion killers from ecommerce sites ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing the Google Hummingbird way”. Michelle Hill says, “While Hummingbird has been much discussed, not many people understand it yet, or appreciate its benefits because it isn’t an obvious feature of Google search. If you want to try it, go to Google on your smartphone and click on the microphone to activate a voice search. For a bit of fun, say ‘Tottenham Hotspur’. Google will search for the greatest team in the world (guest opinion – Ed), and then read out an up to date fact, perhaps... [...]

The latest ‘Econsultancy’ blog post is titled “33 examples of great meta descriptions for search”. Tim Aldiss says, “Despite the current trend to segment your audience as much as possible it’s still easy to overlook the art of meta description writing. After all Google search still reaches all of your target market and beyond. Here’s a reminder of the important considerations for meta description writing with some examples”. 33 examples of great meta descriptions for search ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “With little effort, Amazon becomes the most shared retailer on Pinterest”. Graham Charlton says, “Amazon has the most shares of its products on Pinterest than any other US retailer, though it seems to put less effort into curation than most of its rivals.  According to SearchMetrics, products from Amazon.com currently generate the highest average number of pins per week (16,360) on Pinterest, followed by Walmart (5,778) and Apple (3,871). So is Amazon doing anything especially well on Pinterest, or is this due to the... [...]

The latest ‘Econsultancy’ blog post is titled “What is Google likely to clamp down on in 2014?”. Graham Charlton says, “Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.  In 2013 we’ve had several updates and warnings, Hummingbirdbeing the most obvious, but what will Google target next? I have a few ideas on this, and I’ve also asked SEOs for their views on the areas where Google is likely to focus”. What is Google likely to clamp down on in 2014? ‘Econsultancy’... [...]

The latest ‘Econsultancy’ blog post is titled “Why it’s vital to add video to your marketing mix”. Lizzie Davey says, “It’s no secret that video is quickly becoming an essential part of any content strategy, and the 2013 video marketing trends report only serves to concretise this. This year has been fantastic for video, with the emergence of new, social video platforms like Vine and Instagram video soaring in popularity amongst consumers, making it easy for anyone to create a video and share it”. Why it’s vital to add video to your marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Forget the content marketing backlash, it’s still a valuable tactic”. Graham Charlton says, “There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.  However, though the backlash is understandable, this does not mean that content marketing has ceased to be useful, far from it. Doug Kessler explores the issue in this excellent post, and debunks several of the arguments against”. Forget the content marketing backlash, it’s still a valuable tactic ‘Econsultancy’... [...]