SEMpdx Shares Effective Amazon Marketing Strategies for 2021

SEMpdx contributor Kent Lewis has shared some useful effective Amazon marketing strategies for 2021. He says, “Since 1996, I’ve helped clients generate awareness, clicks and conversions via search engines. Over the past decade or more, Amazon has transitioned from a major advertiser on Google to a real threat to Google’s future. According to a Kenshoo study, 56 percent of consumers start product searches on Amazon. That number increases to 2x in a similar BloomReach study. On the seller-side, 63 percent of Amazon Advertisers plan to increase budget next year (a larger percentage increase... [...]