Copywriting is a creative and challenging job. It requires a great grip over the language and an ability to add the element of persuasiveness in your writing. Copyblogger contributor Sonia Simone has shared five master copywriter secrets in her latest article. She says, “These five pro copywriter secrets are simple, but powerful enough to immediately transform your digital business. 1. Persuasive writing needs a strong call to action The advice to “always ask them” has been turned into a heroic-sounding marketing term called the call to action, as if trumpets were sounding and prospects... [...]

We know that common writing mistakes can damage our credibility resulting in poor business performance. On the other hand, your ability to write effectively can help you to persuade your audience to take action. Copyblogger’s Brian Clark has shared a list of seven common writing mistakes and how to avoid them. Clark says, “let’s take a look at some of those types of glaring errors you never want to make — common writing mistakes that can diminish the shine and credibility of your message. 1. Loose vs. lose This one drives a lot of people crazy, including me. In fact, it’s so prevalent... [...]