The Google Ads team has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. This guide covers the following: 1. Write compelling, genuine ad copy 2. Create messaging that reflects your brand and the products and services you offer 3. Set up your ads for success 4. Enhance your ads with extensions 5. Test and optimize creative messages. Create effective Search ads Google Ads Blog  [...]

Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads. In this Search ads guide for Google Ads, you’ll learn how to create compelling responsive search ads as people search on Google.com. 1. Write compelling, genuine ad copy Craft messaging that focuses on user benefits. Why: Users respond to ads that speak... [...]