Tips to write effective title tags

The title tags tell both Google and searchers that your web page is relevant to this search query. Besides, searchers are much more likely to click on a web page if they see the exact keyword or keyword phrase they just typed in the title. Search Engine Watch contributor Jacob McMillen  has published an article on writing effective title tags. He says, “In this article I review: Things to do and consider in designing your page title Things to avoid and not to do The compromises and things that apply for various page types The Title Must be Relevant Creating a descriptive, keyword-rich... [...]