Email Analytics, Measuring What Matters in a Privacy-Driven World [On-Demand Webinar]

Digital Marketing Institute has made the ‘Email Analytics, Measuring What Matters in a Privacy-Driven World’ webinar available on-demand. The webinar covers the following: How recent tech-driven changes have impacted the ability to measure email engagement, including Apple’s Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google, Core email metrics, how to calculate them, and the value of what they tell us. Where to pivot your analytical focus in light of evolving data issues. Email campaign analysis for insights into what’s working... [...]