Everything You Need to Know about Email Cadence

HubSpot defines email cadence as “the rhythm of an email campaign. It’s the order and timing you use to strategically send emails with content that specifically suits prospects and customers at certain points in their buyer’s journey.” Jay Fuchs has highlighted seven email cadence best practices for better email marketing campaigns. He says, “The success of an email campaign can hinge upon the effectiveness of its cadence. If your cadence is too intrusive, obnoxious, or directionless, you can lose out on opportunities to guide leads through their buyers’ journeys.... [...]