Weaving Micro-Moments Into Your Email Strategy

Personalization has always been a part of the marketer’s toolbox. Talking directly to the reader, with personal details such as name included, tends to produce better results. But this kind of personalization is really rather superficial. You must know the customer at a deeper level in order to make the most sales. As reported in Email Insider, “Google recently dubbed every tiny interaction consumers have with brands as ‘”micro-moments,” the new battle ground for brands.'” You need to manage these micro-moments for the best customer experience, which will produce... [...]