In 2025, email marketing will evolve with advanced AI tools that create hyper-personalized content and predictive targeting, ensuring more relevant communication with each subscriber. Automation and interactive elements like embedded videos and surveys will enhance engagement and conversion rates, making emails a more dynamic marketing tool. Digital Marketing Institute has published a new ebook titled ‘Email Marketing Playbook: How to Execute & Optimize Campaigns’. Mischa McInerney says, “Email marketing can be taken for granted by many marketers, but it’s one of the... [...]

This is a reminder for the SEJ webinar to be held on December 12, 2024. As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility’ on Thursday, December 12, 2024, at 1.00 pm EDT. The DMD team says, “Join this webinar for strategies to strike the perfect balance between centralized brand control and flexible, segmented marketing.... [...]

Constant Contact has published a new video ‘How to Stand Out During the Year-End Giving Season: 3 Tips for Crafting Appeals’. The Constant Contact team says, “Ready to stand out this giving season? Learn how to stand out during the year-end giving season and get 3 tips for crafting appeals from Julia Gackenbach, Communications Manager at DonorPerfect. “ Constant Contact  [...]

As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility’ on Thursday, December 12, 2024, at 1.00 pm EDT. The DMD team says, “Join this webinar for strategies to strike the perfect balance between centralized brand control and flexible, segmented marketing. Empower your teams and departments to deliver the right message to the... [...]

In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing. She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the... [...]

In 2024, email marketing continues to be a vital channel for businesses, leveraging personalization, AI-driven automation, and interactive content to enhance engagement and drive conversions. With a focus on privacy and data protection, email marketers prioritize building authentic connections, delivering valuable content, and fostering trust with their audiences. Data Axle has published a new ebook ‘Email Marketing Lookbook: 2024 Edition’. The DA team says, “In the inbox, attention isn’t bought, it’s earned. Design is more than pixels, content is more than words, and technology... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Google Just Kill Email Marketing?’. The HubSpot team says, “We can’t have nice things. We’ve abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry’s efforts to combat spam, with Kipp and Kieran discussing the challenges posed by ‘the Patricks of the world’ and... [...]

Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities. 1) Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers... [...]

AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]

AWeber has published a new video ‘Keep your email consistently beautiful and readable’ featuring useful tips to make your emails attractive. The AWeber team says, “Message Themes brings all your design options into one convenient spot, making it easier than ever to manage how your email looks. It’s never been simpler to make sure your all your text, buttons, links and other visual elements look consistently great through your entire email.” https://www.youtube.com/watch?v=54w-7uQcwcc AWeber  [...]