Eight Steps to Automate Email Workflows

Email marketing automation is the practice of executing automated, personalized, and contextual email campaigns to improve accuracy and impact as well as save you time. HubSpot contributor Pamela Vaughan has published an article highlighting eight steps to automate your email workflows. She says, “Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions you’re directing your automation software to take for you. 1. Select email automation software. There are a number of email automation software on the market today — the key is... [...]