Email marketing is one of the best ways to reach current customers. It helps marketers stay close to their customers and promote business and services. Digital Marketing Institute contributor Dan Hughes has published ‘A Practical Guide to Email Marketing Metrics’. He says, “Laying a solid foundation for your email marketing analytics strategy will ensure you benefit from continual growth while earning a consistently solid return on investment (ROI). To do so, tracking and measuring these essential email marketing metrics is essential. Clickthrough Rate You may be wondering why... [...]

You can improve your email marketing campaign performance by analyzing its impact on your sales. By evaluating the email open rate, click-through rate and conversion rate you can make required changes to your campaigns. Blogging Wizard contributor Mark Xavier Quadros has shared 15 email marketing metrics that you should consider while planning your next campaign. Quadros says, “As a content creator venturing into email marketing, you have to take time to establish your campaign goals. For instance, metrics for a lead-gen campaign would differ from a campaign that... [...]