Email has remained one of the most trusted tools for marketing and promotion. By effectively using email platforms, you can give an edge to your business. Search Engine Journal contributor Himani Kankaria has published an article featuring 19 email marketing mistakes that affect open, click, and conversion rates. She says, “These mistakes are purely based on my experiences, and examples are just for inspiration and learning purposes. 19 Email Marketing Mistakes That Cost You Big Time Today 1. Missing Out On The Email Purpose One of the biggest email marketing mistakes is not defining the... [...]

Content Marketing Institute, Business News Daily and Purch have published a new guide ‘6 Major Email Marketing Mistakes and How to Avoid Them‘ to help you improve your email marketing performance. The CMI team says, “Email marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget. Despite the many options to engage customers, businesses fail to develop proper email marketing campaigns daily. Whether because you end up in the spam folder, send too many blasted emails or create boring content, it’s... [...]