Any form of marketing requires constant innovation and email marketing is not an exception. MarTech contributor Matt Moorut has published an article featuring three ways to improve your email marketing performance. He says, “To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks. To avoid continued worsened performance from the channel, sending more (or fewer) emails is not the answer. Instead, marketers need to send better emails. Let’s unpack three ways to do so: 1: Build your email strategy on the ongoing value First,... [...]

Email marketing has remained one of the most popular ways to reach and persuade an audience. Though, with time things have changed and we need to change the way we deal with marketing. MarketingProfs contributor Chad S. White has published an article answering the question ‘How Much Harder Has Email Marketing Become?’. He says, “I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules... [...]

HubSpot has published ‘The Beginner’s Guide to Email Marketing’ to help marketers build effective email marketing campaigns. The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list. Remaining CAN-SPAM compliant. Using email automation to save time. Segmenting your audience to deliver targeted content. And More! The Beginner’s Guide to Email Marketing HubSpot  [...]

Search Engine Journal has published ‘Email Marketing: An In-Depth Guide’ explaining email marketing and how to succeed at it. Brian Fredrick says, “If the eye-popping $36:1 ROI stat wasn’t enough to convince you to take the plunge, here are some other key reasons you should use email marketing to promote your business: Email marketing drives traffic to your website, blog, social media account, or anywhere else you direct it. It allows you to build a stronger relationship with your targets via personalization and auto-triggered campaigns. You can segment your audience to... [...]

ClickZ has published a new guide ‘Email, The Weapon Against Identity Fraud’. The ClickZ team says, “US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc.  An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs.  Data about an email tells a lot about an individual behind the email or a potential fraudster.  The AtData API provides companies... [...]

Search Engine Journal has published a new podcast episode ‘Current Trends in Email Marketing: Tips & Pitfalls’ featuring Jay Schwedelson. Loren Baker says, “Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You’ll discover new options to stay ahead of the curve and how to make... [...]

HubSpot has published a new podcast episode ‘This Simple Strategy Grows My Email List By Thousands Each Month’ featuring Amy Porterfield. In this episode, you’ll learn a simple strategy you can use throughout your website to grow your email list significantly. This strategy brings in thousands of new subscribers for me each month. I love this easy strategy, and you can use it whether you’re just starting out or you’ve had your business for years. This Simple Strategy Grows My Email List By Thousands Each Month HubSpot  [...]

Email marketing is one of the most effective forms of marketing. It helps you stay in touch with your audience and present relevant offers. However, we should give the liberty of receiving or not receiving our emails to the people. Read Content Marketing Institute’s latest article on why we need an unsubscribe strategy in email marketing. Ann Gynn says, “Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops... [...]

Email marketing is one of the most preferred channels. With a strong email marketing strategy, you can take your business to the next level. MarTech contributor Pamela Parker has published an article answering the question ‘What is email marketing and how are platforms helping brands succeed?. She says, “Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual... [...]

MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022. The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their... [...]