MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great.... [...]

MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.” Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]

MarketingSherpa has published a video titled “Email Copywriting: How one company generated a 400% increase in CTR”. MarketingSherpa team says, “In this Email Summit 2013 video replay, see Donna Krizik, Director, Client Communications, Crestwood Associates, and Justin Bridegan, Senior Marketing Manager, MECLABS, discuss the importance of marketing as a conversation and meeting the needs of the customer, not pushing the sale. Krizik explained once the marketing team at this Microsoft Dynamics CRM value-added reseller understood what customers needed and valued, it was “super... [...]

MarketingSherpa has published a video titled “Win-back Campaigns and List Cleansing: How CNET re-engaged 8% of its email list”. MarketingSherpa team says, “In this full free replay of an Email Summit 2013 case study, Diana Primeau, Director, Member Services, CNET, recalled the scary part of cleaning her list: deleting large numbers of users and watching the list shrink. Giving users a chance to reengage with an opt-in list or switch lists can lengthen the relationship with that customer. However, “you’ve got to be able to go through with [downsizing], if you’re... [...]

MarketingSherpa has published a video titled “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion”. Rachel Hoppe says, “At Email Summit 2013, Rachel Hoppe, Marketing Manager, AvidXchange, presented how she took the key takeaways from Email Summit 2012 back to her team, implemented changes and saw impressive results. In her session, “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion,” she walked the audience at Summit through her seven steps of success that led to impressive results,... [...]