The Email Sequence That Earned Us $100,000 in 30 Days [HubSpot Study]

An email sequence is a series of emails that is sent automatically to a prospect, user, or customer using automation software. The emails are sent based on predetermined criteria such as a time delay or action being met. HubSpot contributor Matthew Scott has published a study titled ‘The Email Sequence That Earned Us $100,000 in 30 Days’. He says, “The situations in which you’d use one, and how long a sequence can/should last, let’s talk about how to put one in place: 1. Determine the sequence’s purpose. Generally, most email sequences (especially those created... [...]