When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How do you make a great first impression in inboxes? Read on to learn how to not only pique the interest of recipients but to better their engagement with your brand. 1. Make it personalized You have many personalization options for emails. For... [...]

Emojis have been a common element in our communication today. But when it comes to email marketing, it is a question whether we should use them in the email content or subject lines. To helps us, AWeber contributor Sean Tinney has published an in-depth article on using emojis in your email subject lines. Sean says, “Emojis are such a common part of our digital lives, that it’s hard to believe there was a day when I used to have to say I’m happy, sad, or angry — with words 😳. Today, it’s commonplace in text and social media to simply give a thumbs up 👍 and people understand what... [...]