Daniel Beulah says, “The impulse to share something new with someone else is a natural and universal trait. But in the age of the Internet, why are some things shared while others are not? What causes a piece of content to go viral? To help answer this, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Jonah Berger, author of Contagious: Why Things Catch On, to learn how an email marketer can create a viral environment“. Creating a Viral Environment to Serve Your Customers MarketingSherpa  [...]

David Kirkpatrick says, “Deliverability should be a concern for any email marketer. If you can’t get into the inbox, your email send might as well not have even happened. Deliverability can be a challenge. A bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly on a shared IP also hurts you. Getting off of a spam or junk mail blacklist can be a Kafka-esque experience of not really being sure who or what will get you off that list. To help you with deliverability issues, I reached out to three industry... [...]

Ken Bowen says, “The Economist, in association with New York-based marketing research firm Peppercomm, recently conducted a global survey of top business leaders and marketers on the topic of content marketing. 500 global business executives were surveyed to find out what they look for from content providers, and 500 global marketers were asked about how they build their content strategy. Findings were published in a study titled “Missing the Mark: Global Content Survey of Brand Marketers and their B2B Audiences.“ Let’s take a brief look at four key discoveries from “Missing the... [...]

David Kirkpatrick says, “Customer reviews and testimonials can be a powerful source of third-party validation and credibility when added to an overall content marketing strategy. Today’s MarketingSherpa Blog post looks at how one consumer marketer — in a business area that is potentially hostile to positive customer feedback — initiated a campaign to actively add customer reviews to its marketing mix. Check ‘n Go is a payday loan company with a focus on short-term consumer lending with retail outlets going back almost 20 years and, more recently, an online option for loans as well.... [...]

Jessica Lorenz says, “At MarketingSherpa Email Summit 2015, Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, not only spoke onstage in front of 1,000 of her peers but she was also awarded the Best B2B Campaign. The video above was recorded at Email Summit, and I recently had the privilege of talking to Mary about how speaking has impacted her career and what other marketers can do to find success through public speaking. “When I was doing the [interview at Email Summit], that’s exactly how I feel, still exactly how I feel [about speaking at events],” said Mary, describing... [...]

David Kirkpatrick says, “Today’s MarketingSherpa Blog post features an excerpt from a MarketingSherpa Optimization Summit 2014 presentation — “Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%” — with David Ciccarelli, Chief Executive Officer, Voices.com, providing insights into how the company utilized its customers in a mobile marketing campaign on responsive design“. Mobile Marketing: How Voices.com involved its customers in a responsive design campaign MarketingSherpa  [...]

Kayla Cobb says, “How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results. To help you prepare for IRCE 2015, today on the MarketingSherpa blog I’m taking a look back at a few of the key lessons I learned from the interviews at last year’s event. Lesson #1: User-generated content is not free labor for marketers User-generated content. Community-sourced... [...]

Daniel Burstein says, “How can you attract more traffic to your ecommerce store? How can you improve conversion on the traffic you’re currently getting? At IRCE (Internet Retailer Conference + Exhibition) 2014, we sat down with 39 marketers and ecommerce experts to bring you actionable ideas to improve your results. To help you prepare for IRCE 2015, today on the MarketingSherpa blog I’m taking a look back at a few of the key lessons I learned from the interviews at last year’s event. Lesson #1: User-generated content is not free labor for marketers User-generated content. Community-sourced... [...]

Daniel Beulah says, “A few moments after her featured speaker session at MarketingSherpa Email Summit 2015, Shawna Dahlin, Senior Email Marketing Manager, Microsoft Store, sat down at the Media Center with MarketingSherpa Reporter Courtney Eckerle to discuss why it’s so important for marketers to recognize problems and implement changes to their email campaigns as soon as they can. Why shouldn’t marketers wait until everything is set up perfectly to implement program changes? “It’s never too soon to start being relevant to your customer,” Shawna explained. A lot of lists are “leaky... [...]

David Kirkpatrick says, “A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product that offered a scaled down version of one of its main enterprise products. These messages took the form of informational and educational tips about using the freemium products and promotions for other free Brainshark products,... [...]