It is your writing that can give an edge to your email marketing. Qualities like accuracy, authenticity, and persuasiveness can help you make your emails more appealing. HubSpot contributor David Fallarme has published an article sharing 14 pro tips to write better emails. He says, “This article will provide some tips to help you improve the overall quality of your emails. Once you’ve applied these simple strategies to your writing, you should be able to confidently send emails to anyone and get rid of that post-send anxiety. Define your email goals. Writing an email is like creating a... [...]

Watch this Harvard Business Review video ‘8 Email Etiquette Tips – How to Write Better Emails at Work’ to improve your email writing skill. It covers the following: Why bother with email etiquette? Include CTA in subject line One email thread per topic Manage recipients Start with the main point Summarize in your reply Hyperlink whenever possible Change undo send options.  [...]

A warm subscription confirmation email can help you to create a greater impact on your new subscribers. AWeber contributor Sean Tinney has shared some useful tips on writing impactful confirmation and welcome emails. Tinney says, “Your confirmation and welcome email are your first impression. They set the tone for your relationship with subscribers and can improve engagement for future emails. But to make them successful, there are two things you need to do: create an automated email series and write compelling confirmation and welcome emails. What to Include in Your Automated Confirmation... [...]