This is a reminder for the eMarketer’s Mobile Ad webinar on August 21. eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience... [...]

This is a reminder for the eMarketer’s Mobile Ad webinar on August 21. eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience... [...]

eMarketer is  hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile  Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?”. Webinar... [...]

This is a reminder for the eMarketer’s Omnichannel Consumers webinar on June 26. eMarketer is  hosting a webinar featuring Noah Elkin on Thursday, June 26 at 1.00 pm ET. The topic of the webinar is “Keeping Pace with Omnichannel Consumers”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make... [...]

eMarketer is  hosting a webinar featuring Noah Elkin on Thursday, June 26 at 1.00 pm ET. The topic of the webinar is “Keeping Pace with Omnichannel Consumers”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle? What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical... [...]

This is a reminder for the eMarketer’s Real-Time Marketing webinar on May 22. eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, May 22 at 1.00 pm EST. The topic of the webinar is “Digital Advertising Trends— Programmatic, Big Data, Native, Viewability”. eMarketer team says, “What we’ll cover: How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars How brands are using programmatic direct to integrate richer advertising experiences with customer data The types of customer... [...]

This is a reminder for the eMarketer’s Real-Time Marketing webinar on May 22. eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, May 22 at 1.00 pm EST. The topic of the webinar is “Digital Advertising Trends— Programmatic, Big Data, Native, Viewability”. eMarketer team says, “What we’ll cover: How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars How brands are using programmatic direct to integrate richer advertising experiences with customer data The types of customer... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, May 22 at 1.00 pm EST. The topic of the webinar is “Digital Advertising Trends— Programmatic, Big Data, Native, Viewability”. eMarketer team says, “What we’ll cover: How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars How brands are using programmatic direct to integrate richer advertising experiences with customer data The types of customer data brands will focus on in 2014 How viewability will affect digital display in the... [...]

This is a reminder for the eMarketer’s Real-Time Marketing webinar on April 17. eMarketer is  hosting a webinar featuring Debra Aho Williamson on Thursday, April 17 at 1.00 pm EST. The topic of the webinar is “Six Guidelines for Measuring Real-Time Marketing Success”. eMarketer team says, “Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques fit in a marketing plan, how much money brands should invest and whether the results are worth the cost and effort. Join eMarketer for a free webinar that covers... [...]

This is a reminder for the eMarketer’s Real-Time Marketing webinar on April 17. eMarketer is  hosting a webinar featuring Debra Aho Williamson on Thursday, April 17 at 1.00 pm EST. The topic of the webinar is “Six Guidelines for Measuring Real-Time Marketing Success”. eMarketer team says, “Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques fit in a marketing plan, how much money brands should invest and whether the results are worth the cost and effort. Join eMarketer for a free webinar that covers... [...]