eMarketer is  hosting a webinar featuring Debra Aho Williamson on Thursday, April 17 at 1.00 pm EST. The topic of the webinar is “Six Guidelines for Measuring Real-Time Marketing Success”. eMarketer team says, “Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques fit in a marketing plan, how much money brands should invest and whether the results are worth the cost and effort. Join eMarketer for a free webinar that covers six guidelines for measuring the results of RTM and details strategies used by select... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them. Key elements will include: • The two main approaches to cross-platform attribution • Viewability and third-party tracking • Mobile-specific... [...]

eMarketer is  hosting a webinar featuring Lauren Fisher on Thursday, February 20 at 1.00 pm EST. The topic of the webinar is “The Omnichannel Challenge—Cross-Platform Attribution”. eMarketer team says, “Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Join eMarketer for a free webinar that discusses the challenges of cross-platform attribution and how marketers are dealing with them. Key elements will include: • The two main approaches to cross-platform attribution • Viewability and third-party tracking • Mobile-specific... [...]

eMarketer is  hosting a webinar featuring Noah Elkin and Yoram Wurmser on Thursday, January 23 at 1.00 pm EST. The topic of the webinar is “How Marketers Are Meeting the Challenges of Always-On Shopping”. eMarketer team says, “Focusing primarily on US market data, the webinar will address these key questions: • How are digital devices reshaping the way consumers shop? • What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? • What steps can marketers take to make the shopping experience seamless between devices and physical... [...]

eMarketer is  hosting a webinar featuring Noah Elkin and Yoram Wurmser on Thursday, January 23 at 1.00 pm EST. The topic of the webinar is “How Marketers Are Meeting the Challenges of Always-On Shopping”. eMarketer team says, “Focusing primarily on US market data, the webinar will address these key questions: • How are digital devices reshaping the way consumers shop? • What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? • What steps can marketers take to make the shopping experience seamless between devices and physical... [...]

eMarketer is  hosting a webinar featuring Noah Elkin and Yoram Wurmser on Thursday, January 23 at 1.00 pm EST. The topic of the webinar is “How Marketers Are Meeting the Challenges of Always-On Shopping”. eMarketer team says, “Focusing primarily on US market data, the webinar will address these key questions: • How are digital devices reshaping the way consumers shop? • What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? • What steps can marketers take to make the shopping experience seamless between devices and physical... [...]

This is our last chance to tell you about eMarketer’s webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014”. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer. The webinar will address these key questions: What is the role of mobile devices within today’s multiscreen, multiplatform landscape? How do social media and video content bridge... [...]

This is our second chance to tell you about eMarketer’s webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014”. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer. The webinar will address these key questions: What is the role of mobile devices within today’s multiscreen, multiplatform landscape? How do social media and video content bridge... [...]

eMarketer is hosting a webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014”. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges of marketing to the always-on, increasingly mobile-centric consumer. The webinar will address these key questions: What is the role of mobile devices within today’s multiscreen, multiplatform landscape? How do social media and video content bridge consumers’ cross-screen interactions? How... [...]

This is last second chance to tell you about eMarketer’s webinar on Thursday, November 21 at 1.00 pm EST. The topic of the webinar is “7 Social Media Ad Trends for 2014”. eMarketer team says, “Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising, and social media companies are offering a wider range of products and services with an eye on ROI. Join eMarketer as we discuss the seven trends to watch in social media advertising for the upcoming year. The webinar will address these key questions: •  How do... [...]