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Monday, November 18, 2024

Email Subject Lines that Leverage Emotional Marketing [Video]

Watch this video titled ‘8 Of My Top High Converting Email Subject Lines That Leverage Emotional Marketing’ featuring Talia Wolf. She says, “Want to get more people to open your emails? The key is creating catchy email subject lines that make people interested in opening your email. In this video, I’m explaining 8 of my most popular email subject lines.”  [...]

Strategies to drive customer decisions

To grow your sales by making more people buy your products you need to deal with the customer emotions. By touching upon them closely you can make them take purchase decisions – we call empathizing. MarketingSherpa contributor Linda Johnson has shared a useful article on venturing into emotional marketing. On what drives the customer decisions, Johnson says, “The IPA is one of the world’s pre-eminent trade bodies for marketing communications agencies. Marie Oldham, Chief Strategy Officer, Havas Media, stated that the evidence suggests deeper, meaningful need states are... [...]


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