How to Create Empathetic Content

Empathy is your ability to share and understand the feelings of other people. Empathetic content marketing can help you to successfully promote your business. Content Marketing Institute‘s Daisy Quaker has shared five steps to help you create empathetic content. Quaker says, “Empathy is a muscle, one that can be strengthened through exercises and by listening to your audience. These five tips can help you come up with ideas for empathetic blog, email, or social content. Then see how four brands are doing it well. 1. Brainstorm topics in your content sweet spot While it might be tempting... [...]