Tips for Using Employee-Generated Content

Employee-generated content (EGC) is content created and shared by a company’s employees. It can help showcase a company’s culture and values, or highlight employee achievements and successes. It can also encourage engagement and participation. MOZ contributor Guillaume Deschamps has published an article on maximizing brand visibility with employee-generated content. He says, “Think about the last time you interacted with a post on social media. Chances are, you’re more likely to engage with content from a friend or connection than a brand. This behavior is typical, as highlighted... [...]