Customers expect a great experience with your brand. And in the last few years, companies have invested in the technology driving that CX. But added technology stretches marketing budgets. MarketingProfs has published a new guide ‘Create Engaging Customer Experiences. Launch Faster’. The team says, “In response to growing expectations for a customized digital CX, marketing departments have recently increased their technology spend. However, a lot of marketing technology is too complicated for the average brand team. This complexity hampers your ability to provide personalized... [...]