Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100,000+ URLs)’. Dan Taylor says, “Once you’ve audited your existing site and redirects, it’s time to map out how you want to handle the migration. The strategy you develop now will determine how seamless this transition is for both your users and search engines. Define Goals What do you want to achieve with this migration? Are you aiming to consolidate domains, move to a new content management system (CMS), restructure content, or a combination? Be very clear on your objectives so you can develop... [...]

A website migration is a change to your website that’s so significant it impacts the site’s structure, performance, or traffic. Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100,000+ URLs)’. Dan Tylor says, “Aside from the technical aspects of migration, an enterprise migration, more often than not, comes with the added pressures of: Strong levels of C-level/VP-level attention and communications. Multiple project teams and stakeholders making SEO-impacting decisions. SEO pros needing to be involved in “non-traditional” SEO calls... [...]