In SEO, an entity is defined as anything that is specifically definable—a noun, place, thing. Unique and distinguishable are among the characteristics that define a valid entity. Search Engine Journal contributor Dixon James has published an article featuring the importance of entities in SEO. He says, “Working with entities in SEO is the foundation for a future-proof search strategy. They are also important for a future with generative AI and ChatGPT. This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase,... [...]

Entity SEO is the future of where search engines are headed with regard to choosing what content to rank and determining its meaning. Search Engine Journal contributor Dixon Jones has published an article answering the question ‘Entities In SEO: What Are They And Why Do They Matter?’ He says, “This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase, Wikidata, and entities. How entities work and how they are used for ranking. Examples of entities in Google. How to optimize for entities. Using Schema... [...]