Rose Leadem says, “Customer service can make or break your business. That’s why it’s more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media. Today, many consumers take to social media to express their views about a brand or seek help about a company’s product or service. When someone publicly tweets about a brand or writes on its Facebook page, the company is put to the test. How it responds and handles the situation will impact how people view the business. Even if a person is simply... [...]

Debby  Carreau says, “Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn. It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to be, too. Having a presence isn’t just about the convenience of technology, but capitalizing on a cultural shift happening across the world. This shift isn’t mysterious. When people want to make sure that brands share their own values, they check out the leader of that... [...]

Jason Parks says, “Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners bolster their SEO. In many instances, entrepreneurs have solicited my business after unsuccessfully trying to boost their own SEO for years. The issue isn’t that they are lacking effort, it is that they don’t know the best place to focus their effort. I’m going to teach all local business owners how to crush it on their own local SEO, taking just five hours to do it. What entrepreneurs don’t realize is that if you have a physical location,... [...]

David Mercer says, “Amazon is a truly gargantuan marketplace with millions of products and hundreds of thousands of sellers all competing to make sales and capture market share. According to the Seattle Times there are more than 2 million sellers registered on Amazon’s marketplace. It’s a vibrant, living ecommerce ecosystem that is full of opportunity. Being one of the biggest and baddest marketplaces around comes with great advantages for Amazon, which often enjoys pride of place in Google’s organic search results, regularly capturing multiple results on the first page. With Amazon... [...]

Joe Griffin says, “You know the drill: Your email app dings, announcing your latest Google Alerts. You rush to your inbox, scan every headline, pull out two or three you think would make great stories and begin writing a timely, fresh piece that will resonate with your target audience and capitalize on trending topics. Then, because you work within a highly regulated industry, you send that time-critical article off for review. You wait. And wait. And wait. Days later, your no-longer-relevant article comes back with more red on it than a Valentine’s Day bouquet. You consider revising it,... [...]

Nathan Resnick says, “Building a massive online following as a blog or online publication in 2017 is a complicated task. There are tons of other people trying to do the same and there is a constant battle for attention. Combine that with the fact that truly original content is rare, as content creators increasingly lift and repurpose others’ content in a never-ending race to create viral growth, and you have quite a difficult path ahead. Without significant capital backing, a large team or an existing following, it takes years to build an influential following online much less create mega... [...]

Pratik Dholakiya says, “Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early 1900s, trading cards were used to sell products, and a picture of a celebrity would often be included in the packaging for collectors. American baseball athletes, meanwhile, were even featured on collectible cards in the “Kodas” cigarette brand in the early 1900s. Social media, however, has dramatically up-ended the modern influencer game; as a crowd-sourcing tool, it’s... [...]

Rose Leadem says, “As a small business, you don’t need to spend loads of money on advertising. There are plenty of free or low-cost tools that you can use to effectively market your company. One of the biggest opportunities is through social media, specifically Facebook. Ninety-five percent of social media marketers say that Facebook gave them the best return of investment out of all the social platforms. With more than 1.5 billion monthly users, that’s not surprising. Although Facebook advertising is pretty straightforward and easy to use, there are certain things you should know before... [...]

Matt Orlic says, “In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers. It’s science and psychology combined with art. Your team should focus on several different elements to create an interactive experience that directly engages the target audience. Here are 10 steps to follow while refining the user’s online... [...]

Jayson Demers says, “Content marketing is a powerful marketing strategy for attracting new traffic, building your brand’s reputation and earning more sales and conversions. But even though you aren’t paying for elements like ad placement or expensive resources, you’ll still be paying for the strategy you use, in terms of the labor and the time you personally invest. Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work, which leads to a perpetual cycle of non-investment. Others don’t know how much is appropriate to invest, and... [...]