Matthew Humphries says, “Twitter needs to generate more revenue while enticing more people to sign up and use its service for the long-term. Advertising so far isn’t bringing in the dollars, and users don’t particularly like ads anyway, so a new tack is being considered: paid subscriptions. Twitter offers both its main web interface and Tweetdeck to access the service alongside mobile apps. According to The Verge, it’s Tweetdeck where the paid subscriptions would come into play. A more advanced version of the Twitter client would be developed offering “marketers,... [...]

Sam Dezeeuw says, “Getting in front of camera can be very intimidating, but it doesn’t have to be. Use these four actionable steps to create attractive business videos that resonate with your audience. 1. Develop a script. One way you can avoid stage fright on camera is by developing a script before you hit that record button. Developing a script for a business video sounds way more fancy than it is. Basically, the goal of writing your script is not to develop an elaborate essay. Rather, it’s to create a detailed outline about the bullet points you want to mention in your video. So... [...]

Daniel Dipiazza says, “Have you ever changed the oil in your car? It’s a pretty basic skill that surprisingly few people actually know how to do. If you do, you’ll most likely have used a funnel before. The main idea behind a funnel is to cast a wide net that you can pour the viscous liquid into it without spilling it all over the engine block. The oil flows through the wide top end of the funnel and is neatly deposited into the narrow bottom end, filling your engine up so that the car runs smoothly. In the internet marketing world, we also have funnels. Their purpose is to cast a wide... [...]

Steve Lazuka says, “Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert that traffic into leads, helps establish authority and drives long-term results. If you want to write great business blog content it requires a certain skill level to achieve those goals. There may never truly be a “perfect” blog post, but there are strategies you can use to make the ones you write stand out from the rest. Business blog content that delivers There are... [...]

Wade Harman says, “In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. Not many people realize how effective psychological triggers can be for their business. Psychology has been used in marketing by large corporations like Coca-Cola, UPS, Pepsi and a lot more. If your Facebook marketing strategy is starting to feel a little stiff, here are some psychological principles which you can use to promote a positive social marketing campaign on... [...]

Alfred Lua says, “Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. If you are wondering what Instagram takeovers are and how to organize them to boost your Instagram marketing efforts, this post is for you! We’ll go through six steps of a successful Instagram... [...]

Jim Joseph says, “When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try. By its very nature, marketing is all about targeting the right customer for your product, and then creating a brand that they can specifically buy and buy into. The notion of a “right customer” inherently means that there’s also a customer who’s “not right.” In its most simple form, it’s called targeting. Target the right customers with the right message at the right time, and you just might have a shot at engaging them. But, if you do... [...]

Kimberly De Silva says, “More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize mobile interaction with their audience. In this article, we’ll discuss seven mobile trends that you should take note of. 1. Respect your mobile relationship The smartphone has become a personal, and almost sacred, object. For half... [...]

Andrew Model says, “Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer network is producing daily content pointing their followers in your direction and your email open rates are on the rise. Congratulations, you’ve achieved every digital marketer’s dream scenario! But don’t start patting yourself on the back quite yet. Despite this consistent flow of traffic, your visitors are still bouncing from your site. Unfortunately, if your website is not designed to convert traffic leads, this nightmare might be your reality.... [...]

Murray Newlands says, “Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms. Although the popularity of influencer marketing has grown significantly, many are still unsure as to how to use the influence of social media celebrities to create effective influencer marketing campaigns. As... [...]