Essential Business Writing Skills; better sales through better words #ad

Here at IM NewsWatch we see hundreds of ads daily because we subscribe to virtually all the product creator newsletters (and dozens of affiliates) in our niche of online marketing. We need to see this marketing content so we keep up to date, but a lot of it is really poor. The writers often don’t have a good grasp of English and often don’t have a clear understanding of how to write text that fits together and has a logical progression from thought to thought. It looks unprofessional and (more important, for a marketer) it loses its persuasive power. What the writer thought was a sentence... [...]