’10 Steps to Ethical Content Curation’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “10 Steps to Ethical Content Curation”. Pawan Deshpande says, “To fill their pipelines with a steady stream of timely, relevant content that doesn’t have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market. Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand’s credibility... [...]