Evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time. Search Engine Land contributor Julia McCoy has published an article on why evergreen content important for SEO. She says, “Whether you read it now, two months from now, a year from now, or two years from now, the information it conveys should largely remain accurate, relevant, and useful. But why does this matter for SEO? Reliability By their very definition, evergreen content topics are ones that people are interested in no matter the circumstances. They’re... [...]

Quality content can help you attract more customers and close more sales. What you also need apart from content is – consistency. Digital Marketing Institute has published ‘The Beginner’s Guide to Evergreen Content’. The DMI team says, “Here are some specific tips for writing evergreen content: Choose the right keywords. We briefly mentioned already that longtail keywords may be best. Even the most lasting evergreen piece isn’t worth much if people aren’t searching for that topic, so do your keyword research. Optimize for SEO. Once you have your keywords (one per... [...]