ExactTarget has released a free guide titled “140 Mobile Marketing Tips & Tricks”. The ExactTarget team says, “The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts. In this guide you’ll learn: Strategies for effective SMS and Push communications How to incorporate mobile into your marketing mix Tactics to increase mobile engagement and conversions We’re all in hot pursuit of knowing how to effectively deliver the right messages,... [...]