ExactTarget Releases ‘A Marketer’s Guide to Multichannel Campaign Management’ Report

ExactTarget has released a free report entitled “A Marketer’s Guide to Multichannel Campaign Management”. The ExactTarget team says, “The way consumers approach companies has changed. And in order to remain effective, marketers must shift traditional thinking regarding campaign management and adopt a strategy rooted in digital marketing. In A Marketer’s Guide to Multichannel Campaign Management, we’re proud to include research from global analyst firm Gartner, Inc that will help you learn how to transform your mass marketing campaigns into consumer communications that are... [...]