Download: ExactTarget’s ‘Are you leaving money on the table?’ Guide

ExactTarget has released a free guide titled “Are you leaving money on the table?”. The ExactTarget team says, “Let’s face it, gaining and retaining customers can often feel like a high stakes match. What’s the right balance between what you’ll give in the way of offers or discounts and what you’ll gain in shopper loyalty? Turns out maximizing conversion opportunities and delivering the best possible user experience aren’t mutually exclusive. In this piece, “10 Ways Retailers Are Leaving Money On The Table,” ExactTarget and iGoDigital (an ExactTarget company) explore... [...]