ExactTarget Releases ‘The 2012 Channel Preference Survey’ Report

ExactTarget has released “The 2012 Channel Preference Survey” report. ExactTarget team says, “Take an in-depth look at five marketing scenarios, plus gain channel-by-channel analysis of email, direct mail, Facebook, Google+, LinkedIn, mobile apps/push notifications, SMS, telephone, and Twitter. The 2012 Channel Preference Survey arms you with current research to: UNDERSTAND what motivates consumers to use specific communication channels NAVIGATE the fragmented messaging landscape CAPTURE consumer attention by sending the right message through the right channel”. ExactTarget’s... [...]