Should I Pause My Expanded Text Ads [Answered]

Search Engine Journal contributor Navah Hopkins has published an article answering the question ‘Should I Pause My Expanded Text Ads’. She says, “In this post, we’ll go over: The state of expanded text ads (ETAs). Reasons to keep them. Reasons to pause. This is a Google-specific perspective. However, the same logic could be applied to Microsoft. The State Of ETAs Expanded Text Ads (ETAs) allow users to include three 30-character headlines and two 90-character descriptions. These ads serve creative in the order specified in the original ad, but they might be truncated based... [...]