The Expert SEO Guide To URL Parameter Handling [Guide]

URL parameter handling involves managing query strings in a URL to pass data between webpages or applications. Proper handling ensures efficient data retrieval, security, and prevents issues like broken links or malicious attacks. Search Engine Journal contributor Jes Scholz has published ‘The Expert SEO Guide To URL Parameter Handling’. She says, “In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent... [...]