An external linking strategy is a process of following external linking best practices to benefit your website. HubSpot founder Dharmesh Shah has shared seven external linking best practices for SEO. He says, “According to Google, linking is one of the most important factors for achieving high rankings, you must understand how to use external linking to your advantage. Here are key external linking best practices to adopt. 1. Make the links relevant. When adding external links, don’t just add links for the sake of it. Instead, add links that direct readers to relevant content. Good external... [...]