According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your target audience and make them take an action. Social Media Examiner team has published a new podcast episode ‘How to Customize Facebook Ads Based on Customer Awareness Principles’ featuring Ralph Burns. Listen to the podcast to learn how you... [...]