Social Media Examiner has published a new video ‘How to Create Facebook Ads That Stop the Scroll’ to help you create rewarding Facebook ads. The SME team says, “Do your ads command attention in the Facebook feed? Wondering how to get people to notice and click on your ads? Facebook marketing expert Tara Zirker shares how to make Facebook ads that will stop the scroll. You’ll find editing techniques and tips for creating scroll-stopping video and image ads, and learn why using gifs in ads is a good strategic move. Finally, you’ll discover why you should give text-based ads... [...]

Facebook advertising enables you to enhance your online reach and grow your business. You can also drive more email subscriptions with the help of such ads. Social Media Examiner’s Laura Moore has shared five tips to help you grow your email list using Facebook ads. Moore says, “Facebook ads are an effective way to gain the email addresses of your Facebook and Instagram audiences and add subscribers from a wider audience who may not already know you from your organic marketing. Here’s how to combine Facebook ads with an email nurture campaign to capture and retain new subscribers. #1:... [...]

When it comes to social media marketing and advertising, Facebook still ranks high as one of the most preferred social media advertising platforms. The Search Engine Journal contributor Amy Bishop has shared an article highlighting 13 Facebook ad objectives which can help you to better prepare your ads. Bishop says, “A Guide to Each Facebook Ad Objective: When to Use Each & Your Bidding Options 1. Store Traffic Objective The store traffic objective isn’t exactly as it sounds. This objective is really geared toward chains. If you wanted to drive local awareness for... [...]