Facebook Events Manager gives you insight into the traffic on your website. It can show you which pages people look at, on which devices they view your content. Social Media Examiner contributor Anna Sonnenberg has published n guide to help you use Facebook Events Manager for better results. She says, “If you want to reach the widest possible audience, target off-Facebook conversions, and get the most accurate reports, you need Events Manager and Facebook’s new Aggregated Event Measurement protocol. In fact, mastering these tools is essential if you’re planning paid campaigns in 2022. Events... [...]