Building a cohesive group of your followers (what Seth Godin calls a “tribe”) is fundamental for lasting online success. You need a “space” where your group can: ➤ hang out together ➤ get the news about your current activity, plans, and interests ➤ participate in training and product launches you do. There are many platforms available to help you create group camaraderie by building an inviting space for your group to call home. You can do it on your website by creating a section of the site for “members”. For example, How to Create a Membership Site shows... [...]

Facebook proves the validity of the old saying, “Birds of a feather flock together.” Facebook is filled with groups that have been set up around some shared interest. There are dozen of groups about breeds of dogs, or about particular sports, etc. And the members of these groups are usually big fans, eager to stay abreast of the news and events related to their interest. That makes the members of these groups ideal candidates for products related to the niche. Dan Green has created a WordPress plugin he calls WP FB Social Infiltrator that lets you post messages to these groups without... [...]