WordStream has published ‘The Easy Guide to Facebook Video Ads for Any Business’. Michelle Morgan says, “Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and AI have helped democratize this and now any brand can advertise using high-quality videos without spending much at all. In this post, I want to talk through some best practices for Facebook video ads and show you some tools you can use to execute those... [...]

Social Media Examiner has published a new video ‘How to Optimize Your Facebook Ads for More Profit’ featuring Emily Hirsh. The SME team says, “Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh. Learn how to compare Facebook ads performance data to your sales goals to see if you’re hitting the mark, and how to make adjustments to your customer journey to improve and scale your results and profit. Find out which five metrics to watch closely and discover... [...]

Social Media Examiner has published a new video ‘Facebook Video Ads: Making Ads That Sell’ featuring Matt Johnston. The SME team says, “Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert Matt Johnston. Discover formulaic structures to create successful text-on-screen videos, testimonial videos, and testimonial demo videos. You’ll also learn how to coach customers to give you authentic testimonials that will connect with video ad viewers... [...]

Facebook is home to niche audiences for most any niche (from abs improvement to zebra watching) you can imagine. If you could target your ads for your niche products (say, six-pack abs) at those people who are hungry for that information, your sales to really take off, for the lowest cost. Video Ads Mastery System is a process for creating large, highly targeted audiences for your niche products using video ads on Facebook. And doing it in a matter of days. II you have had a little success with Facebook advertising, but can’t seem to grow your profits as you see other people doing, Video Ads... [...]

The latest post on ‘Mashable’ is titled “Facebook Video Ads Are Here, but Will Users Click?”. Seth Fiegerman says, “Facebook’s motto is “move fast and break things,” but it appears the company tried to do the opposite with its latest ad product.Facebook confirmed Tuesday that it is testing video ads this week that automatically start playing in the News Feed on desktop and mobile. The move is among the most significant of the company’s many, many efforts to introduce new revenue-generating products following its IPO last year. Some analysts predict... [...]